In today's fast paced world of marketing, a company hires a race team to diversify marketing efforts and provide a personal link to consumers. The team's task is to expose the company name to thousands of spectators at a time when all of their senses are reclined.  Later, as the crowds tour the pits they are able to get up close and meet the people responsible for giving them this adrenaline rush.  They may ask some questions about the car, and possibly even sit in it and imagine for themselves.  All the while the sponsor's company name is everywhere they look.  They even refer to the car by the sponsor's name.  After they have spent twenty minutes asking questions, getting autograph's, imaging themselves hurdling down the quarter mile at speeds several times faster than they have ever driven, they remember one thing.  It's not how many RPMs the engine turns or the g-forces the driver experiences when leaving the line, or even the cost of one of those huge rear tires.  They remember the company's name on the car that gave them the awe inspiring glimpses into a world that they can't help but think of several times a day for weeks after.  That's advertising you can't get anywhere else but in motorsports marketing.

With your company logo on our racecar, tow vehicle, and trailer, it will allow your company to reach into a new and exciting market with whom you  currently may have little visibility.  Our dedicated race team is committed on the track and that same commitment will advance the image of your company's product, improving sales, advancing your goals, and fostering community involvement.

Racing will be a small part of our relationship.  As we travel the Mid-Atlantic, our race team's top priority is always to be professional in representing your company as we speak with the fans and the public.  As a community service vehicle for your company, we will work directly with your representatives to go into the community in places such as schools, shows, exhibits, fundraisers, grand openings, etc. and promote your product to the public.

The Drag Racing Market
In 2005, over $7,000,000 was awarded in prizes to racers at NHRA tracks participating in local ET Racing Series across the U.S.  More than 100 companies add contingency postings and several invested tens of millions of dollars in professional race teams.

All of these companies must be getting a good return on their investment.  What target market do they reach?

Reach and Frequency
Drag racing sponsors receive exposure at many different times through different means.  At the race itself, the car appears on the track and in the pits in front of a live audience. Internet and print media coverage of the event increases the reach of the live event.  The race cars serve as "billboards" when flying the color of various sponsoring companies and their truck and trailer tow vehicles present continuing sponsor identification at race tracks and even while traveling on the highways across the country.

Drag racing is a unique form of auto racing, in that the fans are able to get "up close and personal" with their heroes.  Fans are encouraged to buy a pit pass and watch the teams between rounds of competition.  They can get an autograph, look at the engine, and even talk to the racers and crew members.  T-shirt sales play a significant role in merchandising the race teams and sponsors as well.

Demographics
Drag racing delivers an upscale audience with above-average discretionary income.  Companies that establish a foothold in drag racing can influence the buying habits of the much sought-after 18-35 year old males, who stay with the sport throughout their entire lives.  80% of the fans say they are favorably influenced by companies that are drag racing sponsors.

Drag racing enthusiasts are active in sports and other outdoor activities, including camping, swimming, hunting, motorcycle riding, and snowmobiling. They are do-it-yourselfers, interested mostly in automobiles and home fix-ups.

In keeping with their active lifestyle, they travel often (52% travel 100 miles or more one way to attend a large racing events).

They eat fast food more often than the average American.  They also smoke more than average.  88% claim beer to be their preferred alcoholic beverage, with 84% drinking soft drinks.

Vehicles are important to this group.  80% own domestic automobiles (26% own 2 or more), while 24% own an import.  53% own a truck, 22% own a camper, van or motor home.  26% have motorcycles.

Camera usage is extraordinary high at 90%.  They buy in excess of five rolls of film a month.

Music is very important to the drag racing spectator.  They are significantly more likely to attend a concert (30% compared to an average 19%).  More than average own a stereo and video recorder.  Most have cable or satellite television in their homes, with MTV watched over twice as much as the national average.  73% consider themselves moderate to heavy radio listeners.  They are most likely to listen to progressive rock, adult contemporary, country, and country rock formats.

Marketing Opportunities
How do these demographics fit your corporation's consumer needs?  Need to cut a percent of this market segment from your competitors?  Sponsoring Rex Rolls Racing may be the answer if you're in or looking to expanded into the mid-Atlantic regional market.  We are looking forward to working with you in achieving your marketing and community service needs.  We provide our Corporate Partners with the best possible opportunity to reach potential business clients and customers by offering a variety of effective, attractive, and affordable sponsor packages.  It is our purpose to assist you and your business in reaching its desired goals and objectives. 

Our goal is a simple one - to create long - standing, mutually beneficial partnerships with the most reputable and aggressive business, who like us, want to make our community a better place to live.  We hope you will join our team and help form an unbeatable combination. Together we can make the difference.  Contact Rex Rolls for additional information.